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The Associated Bank River Center is a 28-story, postmodern high-rise building in
Milwaukee, Wisconsin Milwaukee ( ), officially the City of Milwaukee, is both the most populous and most densely populated city in the U.S. state of Wisconsin and the county seat of Milwaukee County, Wisconsin, Milwaukee County. With a population of 577,222 at th ...
. The building, originally named the Milwaukee Center, was completed in 1988, during a small building boom in Milwaukee that also included 100 East Wisconsin. Until 100 East was completed, the Milwaukee Center was the second tallest building in Milwaukee. The peaked tower, red brick, and the use of green near the top pay homage to the style of the
Milwaukee City Hall The Milwaukee City Hall is a skyscraper and town hall located in Milwaukee, Wisconsin, United States. It was finished in 1895, and was Milwaukee's tallest building until completion of the First Wisconsin Center in 1973. The Milwaukee City Hall was ...
. The building is primarily used for offices, but has parking as well. The Milwaukee Center's construction was spurred by the
Milwaukee Repertory Theater Milwaukee Repertory Theater ("Milwaukee Rep") is a theater company in Milwaukee, Wisconsin. Founded as the Fred Miller Theatre Company, the group is housed in the Patty & Jay Baker Theater Complex, which includes the Quadracci Powerhouse Theater, ...
's purchase and subsequent selling of the land surrounding the former Wisconsin Electric Powerhouse which was converted into The Rep's primary performance venue, the Quadracci Powerhouse. The Milwaukee Center's rotunda connects the office tower with the Saint Kate hotel and the historic
Pabst Theater The Pabst Theater is an indoor performance and concert venue and landmark of Milwaukee, Wisconsin, United States. Colloquially known as "the Pabst", the theater hosts about 100 events per year. Built in 1895, it is the fourth-oldest continuously o ...
. In March 2016,
Associated Bank Associated Banc-Corp is a U.S. regional bank holding company providing retail banking, commercial banking, commercial real estate lending, private banking, and specialized financial services. Headquartered in Green Bay, Wisconsin, Associated is ...
announced it was acquiring the Milwaukee Center and on December 9, 2019 they announced the name change to the Associated Bank River Center.


See also

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List of tallest buildings in Milwaukee The city of Milwaukee, Wisconsin, is home to 119 high-rise buildings or skyscrapers, 55 of which stand at or taller. The majority of the city's tallest buildings are located north of the Interstate 794, south of Juneau Avenue, east of Interstate ...


References

Skyscraper office buildings in Milwaukee Skidmore, Owings & Merrill buildings Office buildings completed in 1988 {{Wisconsin-struct-stub